I think Figma is increasingly becoming a go-to case study in the victims of the so-called "SaaSpocalypse". And Claude Design's recent launch last week just adds a whole new dimension of pain. What happened to Figma? Firstly, I should say that I love(d?) the Figma product. It's hard to understand now what a big deal Figma's initial product was when it launched in the mid 2010s. The initial product ushered in a whole new category of SaaS - using the nascent WebGL and asm.js technologies to allow designers to design entirely in browser. It used to be the running joke that an app like Photoshop would ever run in the browser, but Figma proved it wrong. It quickly overtook Sketch as the defacto design tool in the market. Firstly for UI/UX wireframing and prototyping, but increasingly for everything graphic design. As it was based in the browser, it was a revelation from the developer side to be able to open UI/UX files if you weren't on a Mac (Sketch is Mac only). It was also brilliant to…
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