I am building a cloud

I am building a cloud 2026-04-22 Today is fundraising announcement day. As is the nature of writing for a larger audience, it is a formal, safe announcement. As it should be. Writing must necessarily become impersonal at scale. But I would like to write something personal about why I am doing this. What is the goal of building exe.dev? I am already the co-founder of one startup that is doing very well, selling a product I love as much as when I first helped design and build it. What could possess me to go through all the pain of starting another company? Some fellow founders have looked at me with incredulity and shock that I would throw myself back into the frying pan. (Worse yet, experience tells me that most of the pain is still in my future.) It has been a genuinely hard question to answer because I start searching for a “big” reason, a principle or a social need, a reason or motivation beyond challenge. But I believe the truth is far simpler, and to some I am sure almost equally…