Yes, AI is changing things in the corporate world, but let’s be clear: The humans are driving the actual change. McClatchy proves it.McClatchy is a company that screams legacy. Nearly 170 years old, it has acquired a number of significant newspapers over the years, most notably in 2006, when it acquired the iconic Knight Ridder chain.It is a company that has faced many challenges over its long history, notably filing for bankruptcy around the time of the COVID-19 outbreak. Even after merging with the former owner of the National Enquirer (really), it is barely holding on, and plus it has to figure out this whole AI thing.One of my favorite metaphors is the idea of using a wrench in place of a hammer. It technically works, but it’s not the right purpose. AI tools are often the wrench of technology. And McClatchy just found its wrench.According to The Wrap (paywall), the chain is pushing its journalists to use AI tech to repackage content in multiple directions. The technology was sold…
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