Boring business wins

Consider two different businesses. One is a sprawling startup, collecting rounds of multiple million investments. Their technology is moving fast (and breaks things). People in the staff come in by the dozen. The aim is certain: disrupt status quo and make the world a better place. https://youtu.be/B8C5sjjhsso In actuality, the boring business wins — the one that doesn't aim to disrupt the world, but the one that simply solves the problem for people who want it solved. And they are willing to pay money for it. That simple. Ideally, your boring business must have competition, which means that the market is validated and that there is demand and money in it. And then, after you have practiced and have got established with your boring business, you can use money from it to disrupt the world. After all, real startup is a risky endeavor due to their inherent uncertainty.