I used to own a tiny niche

Hey friends,A few weeks ago I wrote about how the hard part of my job moved. Less typing, more judgment. The work changed.Here’s the part I didn’t say in that one: once the work changed, I had to change how I introduce myself.The tiny nicheFor years, my pitch was “I’m the Hotwire Native guy.” It was honest. I’d shipped 25+ apps on the framework. I wrote the book. I trained hundreds of developers. If you needed someone who knew Hotwire Native, it was me.Owning a niche that small has a funny effect on your business. The leads are perfectly qualified. The conversion rate is high. Nobody else shows up in your inbox talking about the same thing. You feel like you have a moat.You don’t.The moat fills inI published a book. That was good for readers and great for anyone who wanted to learn what I knew without hiring me. Fair trade. That’s the job.I published free tutorials. Same deal.Then AI showed up, and anyone could feed my content into Claude and generate 80% of what I used to deliver in…