Every Road Leads to Google

Part of the ongoing Big Tech's War on Users series. Yesterday I published a post about Apple's privacy promise looking increasingly like a marketing slogan. Then Google held I/O the same day and made the whole thing worse. TechCrunch's headline wasn't wrong: Google Search as you know it is over. What replaces it isn't really search. It's Gemini wearing Search's clothes, standing at Search's address, answering when you call Search's name. The ten blue links are being quietly retired. In their place: AI Overviews, conversational mode, agentic features that browse the web for you, generative UI that builds interactive experiences on the fly, and "information agents" you configure to monitor topics and report back 24/7. Oh, and mini apps you can build inside Search using natural language. All of it powered by Gemini. All of it free. All of it Google. Google isn't migrating you to a new product. They're transforming the old one into the new one until there's no meaningful difference. Same…