That Was Tim, This Is Ternus

Jason Snell: Oh, and Cook will apparently be taking one very specific job with him to the boardroom, according to the press release: Cook will continue in his role as CEO through the summer as he works closely with Ternus on a smooth transition. As executive chairman, Cook will assist with certain aspects of the company, including engaging with policymakers around the world. It doesn’t take a magnifying glass to read between those lines. Cook is keeping one of the stickiest jobs he’s had to do the last decade for himself, for now: connecting with the representatives of various governments in ways that advantage Apple, whether that’s easing China’s worries about Apple’s focus on diversifying its supply chain, or convincing the Trump administration that Apple is investing in the U.S. while also needing tariff relief. Not only does Cook have the personal connections there, but it’s a messy business that perhaps Ternus is best insulated from — for now. The Tim Cook story at Apple is an…