The week felt less productive than the numbers suggest. It feels like I only did one thing that moved the business forward: the onboarding call deck. Everything else felt like business as usual.One thing I'm also noticing: as I start tracking client call hours more closely, I'm spending more time doing client work async — which is fine, but my cost to serve isn't being surfaced. The 7h figure only captures live calls, so the real picture is murkier than it looks. Something to figure out as the metric matures.The highlight was building my first app, Sleep Lab, using Claude Code. It was easier than expected and a heck of a lot of fun!KPIsNorth Star Metrics€ Rev Booked ICP Clients: €6,700 / €6,000 ✅Client call hours (< 10h): 7h ✅KPIs€ Cash Collected: €3,200 / €3,000 ✅# LinkedIn Posts: 0 / 3 ❌# Discovery Calls: 1 / 2# Closing Calls: 1 / 1 ✅Avg # Job-Relevant Conversations per Active ICP Client: 2 / 2 ✅No Response: 4CEO / ProductCreated the onboarding call deck this week. It's already…
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