Meta’s Victory Lap Over Google on Ads Will Be Short

But there’s a big problem. In his push to monetize Instagram and then compete with TikTok and YouTube, Zuckerberg all but abandoned his apps’ utility as products that consumers use to manage or celebrate their lives. People no longer use Facebook to organize their parties, nor post the pictures the morning after. They don’t use it to find new friends and post on their “wall.” Gen Z doesn’t hang out in Facebook groups for their favorite interests. Nobody even cares about the “relationship status” field anymore. Everything that made Meta’s products truly personal has long left the building. Instead, they’ve become content portals, the digital equivalent of trashy daytime TV — a time suck many people are starting to turn their backs on, recognizing it as “brain rot,” while regulators and courtrooms worldwide are starting to move decisively on limiting addictiveness and access for young people. Read it all: Meta’s Victory Lap Over Google on Ads Will Be Short