The hashtag story is messy, that’s the Point

One of the constant pressures we face in #OMN and wider #openweb spaces is the urge to “tidy things up.” People arrive, see a messy landscape of hashtags – #geekproblem, #deathcult, #dotcons – and their first instinct is to fix it, define it, standardise it, make it neat and legible. That instinct feels sensible, but is also the #geekproblem. The hashtag ecology we’ve been growing over the last decade is designed to be messy. Not as a failure, but as a feature. These tags are not rigid definitions; they’re handles – entry points into ongoing conversations. They hold space rather than close it down. Different people can use the same tag slightly differently, argue over it, stretch it, even misuse it. That friction is not a bug. It’s the composting process. This is where the #geekproblem shows up hard. The default technical mindset is to treat language like code: define variables, eliminate ambiguity, enforce consistency. In living social systems, that approach kills more than it fixes.…