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Photo Credit: Ridin’ Buddy extraordinaire, Alison Duvall There sure are a lot of people making money off the non-profit sector! This revelation has dawned as I’ve begun researching how I can raise money for my therapeutic riding barn. As sure as tech loves algorithms, if I’m nosing around the topic, “Grant funding for…” then I am besieged by a bazillion newsletters, workshops, webinars, and free!!! downloads, all purporting to make fundraising so much easier. I was particularly intrigued by one shop that was featuring a presentation on The Trust Equation, put forth in The Trusted Advisor by David H. Maister, Charles H. Green, and Robert M. Galford. This 25-year-old book (with updated anniversary edition) is posting on Amazon as I write this as the No. 1 bestseller in the consulting category. The residual message is as follows: Trust is comprised of four factors: Credibility (do you have the skills and standing you claim you do?) Reliability (do you keep your word?) Intimacy (can you…

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