I am really partial to Anthropic because I—not just like—I see how their branding penetrates deep into everything the...
I am really partial to Anthropic because I—not just like—I see how their branding penetrates deep into everything they create. At any other company designers are able to deploy branding at a surface level at best, the stuff that you can see, which is basically the stuff designers can make for them. But with Anthropic you can clearly see the branding comes from them, not tacked on by a third party to whatever they built. My favorite example of this is the --dangerously-skip-permissions flag. No one expects a branded moment in a CLI flag, yet there it is, it's clearly a Claude vibe. To me this means that whoever takes care of their branding—and it might be a large headless group—does it right by shaping it around what the company is and what it makes, instead of forcing an expression to satisfy a trend, desire, etc. Chapeau. Error happened.
No comments yet. Log in to reply on the Fediverse. Comments will appear here.