Going Passive: A Massive Shift in Social-Media

I’ve read an article in The Guardian about a potential falling out of Britains with social media use. One of the passages stands out to me: “ A central issue driving the data is the changing nature of social media itself. The rise of apps such as TikTok and the popularity of video features including Instagram’s Reels mean that people are consuming social media more passively and are less likely to take an active role, a change compared with how they might have behaved on platforms such as Facebook.” (Dan Milmo: * Is the UK falling out of love with social media?*) 1 It might be obvious for you but this observation absolutely struck me. If I think back to the old days of using Facebook, still at school, it is remarkable how drastically the day to day use of social media has changed. Back then, the feed consisted, if I remember correctly, purely of content that people I actually knew in real life had posted – maybe besides some very obvious ads. I still vividly remember going through…