Emergent Strategy

You spent months defining your positioning, your niche, your offer, and your messaging. So how did some of your best clients come from something you never planned? Legendary management thinker Henry Mintzberg discovered something counterintuitive: real strategy doesn’t always flow from the top down. In his 1987 Harvard Business Review article “Crafting Strategy,” he wrote, “Strategies that appear without clear intentions—or in spite of them—[are called] emergent strategies. Actions simply co...